As we can see through this article, Burberry is trying to use all the tools available with the digital marketing to provide different kind of experiences to their guests.
They want to be as modern as this new marketing but at the same time protecting their values and their brand history.
They are using all kind of methods to attract different kind of consumers by showing their shows, advertising their events or offering to their customers some exclusive news.
They want to run their business by selling products but not only. Burberry is trying to integrate their customer to the brand history.
I guess they really understood all the benefits of the digital marketing and they never stop to create and find new ideas to develop their online strategy.