Gift-it

Stay easily connected with IM+ https://plus.im/As we are all chatting through different instant messaging tools, this app will definitely save your time and your nerves :-)With IM+ you will find in one page, all your online contacts without login into your different accounts.Here is a short presentation with a video explaining how it works:

Hotel Romanesque on Google

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Personal Analysis of my own level

I think that I can situated my work between the descriptive and the analytical levels. I definitely need to improve my skills in order to reach the analytical and insightful levels. I should be more confident about my opinions and analysis in order to add it in my work without any fear.

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Google Places: a powerful tool to increase Online Visibility

Open publication - Free publishing - More google

Direct Bookings on your own Hotel website

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OTAs & Hotels Relationship

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Travel without any worries using the Expedia IPhone App

With this short video, Expedia explain how easy it can be to travel using its App. 

This campaign is very attractive and shows to the customer all the services offered. 

They are demonstrating that Expedia is not only selling services but also following and assisting you during your whole trip.

This is definitely an excellent campaign to build strong relationship between the OTA and the customer.

New Guest Experience in the Hospitality Industry

This Video show us how hotels are going to work and improve their services with new technologies. 

We can wonder if this is not going to be too much for customers and if they are all ready for this kind of experience. 

Even if some of them will be more than delighted, there is still some people that truly like to exchange and communicate with their hosts.  

Using ipad will definitely reduce costs (paper, salaries...) and make everything going so much faster. 

It can be very successful in a business side but I am wondering if we can keep a strong relationship with guests by overusing technologies. 

The whole hospitality is going to change but are we all ready?

Burberry & its digital strategy

Article: Burberry wants to keep its digital lead in the Luxury industry

As we can see through this article, Burberry is trying to use all the tools available with the digital marketing to provide different kind of experiences to their guests.

They want to be as modern as this new marketing but at the same time protecting their values and their brand history.

They are using all kind of methods to attract different kind of consumers by showing their shows, advertising their events or offering to their customers some exclusive news.

They want to run their business by selling products but not only. Burberry is trying to integrate their customer to the brand history. 

I guess they really understood all the benefits of the digital marketing and they never stop to create and find new ideas to develop their online strategy.

DIGITAL IQ REPORTS

This report well demonstrates the set of opportunities and challenges offered by the digital marketing in the Travel & Luxury industries.

We truly understood that it is nowadays a competitive differentiation for all the brands and companies through many tools such as website, mobile apps, online shops, customer reviews, blogs, Facebook, twitter etc...

In the travel industry, brands understood that they can increase their sales online through their website but also create a strong guest services by letting the guest sharing their experiences and giving comments.

They are definitely aware about the fact that they can build customer loyalty with emailing and they keep with social media a strong relationship. They also add some services that make the customer experience easier with for example online check-in. 

The luxury industry it is more about advertising, showing new collections and products or offering personalized products.

In fact, luxury brands have been hesitant to move online because they need to keep their exclusivity of not being for everyone. 

With Internet, they could be seen by anybody and that is why they came slowly into this kind of marketing. That is why they offer personalized products as well as story about their historic brands and videos of their shows and collections. We can see that there is less interaction with their customers.

Both industries well use the consumer number one source of information to communicate the dream and the story of a brand. They can play a valuable and critical role through these online communications.

They can reach their own customers but also a large potential one that have a easy access to their online campaigns. With digital marketing, all the brands have the choice to tell their story and to attract customers through different methods (entertainment, education, utility...).

Another advantage for the Travel & Luxury Industries is to be able to attract young people (Facebook/Twitter for example) that are maybe not their target right now but that can easily become their future loyal customer.  

Paradise